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7 Things Authors are doing wrong when promoting their Work on Facebook

Today social media outlets like Facebook offer a huge advantage to authors who have chosen to self-publish. There are millions of bloggers whose collective audiences are larger and more engaged than most traditional media outlets. On Facebook, alone, there are over a billion active users who are just a click away from liking, buying and sharing your work with their friends on hundreds of social media networks.

Unfortunately, many authors make costly mistakes when it comes to marketing their novels on Facebook. Below is a list of the 7 most common mistakes authors make.

  1. Posting their Book’s Amazon URL in the statues update box – Facebook has a tendency to treat these types of posts similar to spam and it’s been proven that these types of links have a low engagement rate. Facebook recommends using social share buttons that are found on websites for posting links to Facebook rather than pasting the pages URL’s into your status update box. When you use the social share buttons you create posts that get more engagement (more likes, comments, shares and clicks) and they provide a more visual and compelling experience for people who see them in their news feeds.
  2. Posting your Book cover on Facebook with a short synopsis of the book as your statues update…I know, but everyone does it – Facebook users respond to images of real people.  Too often, book covers are illustrations that just aren’t attention grabbing.  Combine that fact with the reality that most authors are using this same, tired approach of promoting their book and you’re guaranteed to have people scrolling right past your posts.
  3. Not posting pictures of themselves or a profile –Your fans want to know you as well as your work.  So it’s not enough to just promote your book, you must promote yourself as well.  Share pictures of yourself and the things that inspire your writing along with your profile and a little information about yourself. Remember, when people buy books they develop a relationship with the author and the more they know about you, the more they’ll want to read your work.
  4. Not introducing the main character of their book – People are interested in knowing the background and personality of a book’s main character. When promoting your book on Facebook, take time to introduce your main character’s personal traits and attitudes; don’t just give a quick overview of the book.  Give potential readers a chance to connect with your character and develop an interest in hearing their story.
  5. Failing to share with readers their personal experiences – Readers want to know your qualifications, who are you and what makes you an expert on a specific topic and Facebook is a great place to share with readers your background and familiarity with your subject matter.  Use it as a place to talk about your research and what inspired you.
  6. Not sending out press releases about their books – Authors are notorious about focusing on their craft and forgetting how important it is to create a media buzz about their book.  However, when it’s time to promote your book, the same rules apply as with promoting any other product.  A press release and a media kit is a must and be sure to send it to others to share on their pages
  7. Not using multimedia advertising – After all, Facebook is a multimedia platform.Too many authors are failing to create multi-media promotional ads for their books. There are a host of multi-media tools and apps available at little to no cost that make it easier than ever to create video, photographs and interactive material to promote your book and generate a buzz around your work.


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Michael Bailey

Michael Bailey is the Chief Curator of Information at The MinorityEye a nationally recognized news blog that focuses on news, events and issues relevant minority communities. He is also an Integrated Marketing Communication Specialist at TME Media Group. His firm provides consulting and training services to non-traditional entrepreneurs as well as corporate, state and local agencies on how to develop integrated marketing strategies that connect with minority consumers.

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