Gadgets & Apps

African Company Mi-Fone Beats Apple to Release First Black Emojis

An African company has released the world’s first set of black emojis, following complaints that different races are not represented in the current set used on mobile devices and computers worldwide. Oju Africa, a division of African mobile company Mi-Fone, launched the collection of 15 emojis this week in face of growing criticism of Apple, which introduced much of the current set to the US market.

Oju translates as “face” in the Yoruba language of Nigeria. The emojis are available now for Android (search for “oju emoticon app” in Play Store), and will be released soon for iOS.

“We follow global trends but we are differentiated by our authentic African voice. So as a brand we wanted to do something that only Africa could pull off, something that could become so iconic that it would have the world talking. I believe what we have created will ensure that every African on the planet won’t be able to help but love it!” said Creative director Eserick Fouché.

The announcement comes after a petition was launched for Apple to scrap its list of 800 emojis, of which only two appear to be non-white: “man with gua-pi-mao” and “man with turban”. The list is regulated by the Unicode Consortium to ensure consistency, and though also used across Google and Microsoft platforms, Apple has been the focus of protests as it pioneered their use, and first enabled colour emojis to be used.


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Michael Bailey

Michael Bailey is the Chief Curator of Information at The MinorityEye a nationally recognized news blog that focuses on news, events and issues relevant minority communities. He is also an Integrated Marketing Communication Specialist at TME Media Group. His firm provides consulting and training services to non-traditional entrepreneurs as well as corporate, state and local agencies on how to develop integrated marketing strategies that connect with minority consumers.

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