Marketing & PR

Mogul Marketing Tip: The difference between a Name Brand and a Brand Name?

As an entrepreneur it’s important to know the difference between a Name Brand and a Brand Name.

Mogul Marketing is a form of marketing that focuses on market dominance. The primary tactics focus on building a strong brand image and creating market dominance in a specific niche market. (The goal is to become a “big fish in a small pond” also known as a Micro-Mogul)

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Michael Bailey

Michael Bailey is the Chief Curator of Information at The MinorityEye a nationally recognized news blog that focuses on news, events and issues relevant minority communities. He is also an Integrated Marketing Communication Specialist at TME Media Group. His firm provides consulting and training services to non-traditional entrepreneurs as well as corporate, state and local agencies on how to develop integrated marketing strategies that connect with minority consumers.

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