Marketing & PR

Mogul Marketing Tip: Do you know the difference between Marketing & Advertising

For a small businesses, knowing the difference between Marketing and Advertising can mean the difference between success and failure.

Mogul Marketing is a form of marketing that focuses on market dominance. The primary tactics focus on building a strong brand image and creating market dominance in a specific niche market. (The goal is to become a “big fish in a small pond” also known as a Micro-Mogul)

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Michael Bailey

Michael Bailey is the Chief Curator of Information at The MinorityEye a nationally recognized news blog that focuses on news, events and issues relevant minority communities. He is also an Integrated Marketing Communication Specialist at TME Media Group. His firm provides consulting and training services to non-traditional entrepreneurs as well as corporate, state and local agencies on how to develop integrated marketing strategies that connect with minority consumers.

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