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Shark Tank Invests $200K in “Naturally Perfect Dolls”

When Angelica Sweeting’s daughter announced that she hated her hair and instead wanted the same straight, blond hair as her Barbie and Elsa dolls–mom knew she had to do something.  

She created the Angelica doll. A natural hair doll that was structured using the features of her and her daughter.

That was a few years ago. Now, after receiving many requests, Sweeting has expanded her collection to create Naturally Perfect Dolls. Each of the four available dolls has 18 inches of kinky textured hair that can be both washed and styled from twists to Bantu knots to braids. Much like real hair customers are cautioned not to use heat to avoid loosening the curls and damaging the hair. What is unique about these dolls are they contain features found on women of color–full lips and broad noses and they are beautiful.

That’s the reason Sweeting started the company. To let girls know that they are beautiful by encouraging diversity and self-acceptance.

“Our girls need to see a reflection of their own unique beauty. It’s time for our young girls to have a new standard.”

So she and her family took to Shark Tank, in an episode that aired last night, in hopes of getting investors to help expand Naturally Perfect Dolls for a $200K investment for 20% equity in her company.

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Sharon Sanders

Sharon Sanders is a Digital Engagement Strategist and a Curator of information at The MinorityEye and the President of Clairvoyant, LLC which specializes in strategic communications and multimedia services. She has a B.A. in Psychology from Argosy University and she specializes in “Online Consumer Psychology.” Sharon provides companies with research and insight into the processes underlying consumer behavior in online environments…

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