Eye of A Mogul: Building a Brand (Volume 1) is a do-it-yourself marketing series based on how the media mogul Jay-z, that teaches small business owners and entrepreneurs of all types how to employ what’s called the “Mogul Marketing Strategy.”
The Strategy is a simple, easy to follow blueprint that shows today’s entrepreneurs how to employ marketing and branding strategies that are being used by Jay-Z and other 21st century business moguls to a gain massive and loyal fan base, dominate specific industries, and create unprecedented wealth.
Mogul Marketing focuses on a market dominance strategy. It takes a mathematical and psychological approach to brand development. The primary tactics focus on building and developing a strong brand image and becoming a brand leader in a specific niche market. (The goal is to become a “big fish in a small pond” also known as a Micro-Mogul)
“Success is duplicatable.” All you need is a blueprint and the key to reading that blueprint, and that key is what we are giving to entrepreneurs in the Eye of A Mogul Marketing series.