The MinorityEye has over a quarter million subscribers making us the largest minority focused news outlet in South Carolina. Although our core focus is on local news, we have quickly become a national resource for news and information, receiving over 100,000 visitors to the site a week.  Our innovative strategy of “eCasting” (video email) has given us an unmatched competitive edge over all our local competitors. This technology has given us the ability to grow a subscribers list of over 300,000 emails and cell phones numbers of South Carolina residents both local and statewide from all walks of life and economic backgrounds

Our weekly email and mobile publications goes out to 300,000+ subscribers each week and we add 75 – 100 new subscribers each month. We typically distribute 3 publications 3x’s a week, depending on the subscriber’s list preferences.

Our typical subscribers are millennials, young professionals, emerging entrepreneurs and business leaders looking for information on events, people, products and issues that are relevant to their lives.  The MinorityEye offers the resources they need to help empower viewers personally and professionally; and helps them grow their businesses or reach their entrepreneurial goals.

Subscriber Demographics 

  • 65% between the ages of 20 – 47
  • 56% female
  • 44% male
  • 83% identified as being part of a minority group
  • 17% identified as a non-minority
  • 31% reported and annual income of 30,000 – 65,000
  • 77% registered voters and are politically active in their community
  • 37% business owners or have plans to start a business
  • 21% have purchase power or authority to decide the goods and services their company uses
  • 58% have attended events promoted by The MinorityEye
  • 31% say they have purchased or utilize the services of our advertisers
  • 43% are interested in art, music, community and faith based events
  • 81% have first came in contact with The MinorityEye on a social media network
The MinorityEye

If you would like your press release, business announcement or guest blog post published in The MinorityEye please send your information to info@theminorityeye.com. Submissions should be submitted in the form of a word document, accompanied by 1-3 high resolution images that you would like to be published with your work. Guest blog post should also be accompanied by a head shot of author and a brief bio no more than 70 words.

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