About The MinorityEye
The MinorityEye is a Black-owned, African American-led news and media outlet based in South Carolina, covering Black communities, culture, politics, and public life across the state. As the digital successor to South Carolina Black News, The MinorityEye continues the legacy of Black-owned journalism in South Carolina, carrying forward the mission of informing, empowering, and amplifying Black voices in a modern, digital-first media landscape.
With an audience of more than 700,000 across our newsletters, website, and supporting media platforms, The MinorityEye is South Carolina’s largest Black-owned publication, serving as a trusted source of news, analysis, and storytelling for Black communities statewide.
Our Mission
The MinorityEye exists to ensure that Black communities in South Carolina are accurately represented, fully informed, and never treated as an afterthought in the public conversation.
Our mission is to:
- Report on issues that directly impact Black South Carolinians
- Document culture, history, and lived experience with clarity and dignity
- Provide political and civic coverage rooted in community realities
- Continue the Black Press tradition in a format built for today’s audiences
We practice journalism that is community-centered, accountability-driven, and grounded in the belief that information is power.
The Modern Black Press: Why Newsletters Matter
Newspapers once served as the backbone of the Black Press. Today, newsletters have replaced newspapers as the most direct, reliable, and trusted way to deliver community news.
The MinorityEye is a newsletter-first publication, meeting readers where they are, directly in their inboxes, without algorithms, filters, or intermediaries. This model allows us to:
- Reach audiences consistently and at scale
- Maintain editorial independence
- Deliver timely, curated reporting rooted in community relevance
Our digital-first approach preserves the purpose of the Black Press while adapting it to how people actually consume news today.
What We Cover
The MinorityEye focuses primarily on:
- Black community news in South Carolina
- Politics and public policy impacting Black lives
- Culture, arts, and entertainment rooted in Black experience
- Business, entrepreneurship, and economic justice
- Faith, education, and civic leadership
We also report on issues affecting Latino communities and other historically marginalized groups, particularly where their experiences intersect with Black communities across South Carolina. This expanded coverage strengthens community understanding without diluting our core identity as a Black news authority.
Reach & Impact
The MinorityEye reaches an audience of more than 700,000 people across South Carolina and beyond through:
- Curated email newsletters
- Digital publishing
- Audio and multimedia storytelling
Our scale reflects more than reach; it reflects trust, built over years of consistent, community-rooted reporting.
Our Legacy
The MinorityEye stands in direct continuity with the long tradition of Black-owned journalism in South Carolina. As the successor to South Carolina Black News, we honor the role Black media has always played: telling our own stories, in our own voice, on our own terms.
In an era where local newsrooms are disappearing, The MinorityEye exists to ensure that Black communities in South Carolina are not left behind, misrepresented, or ignored.
When people search for Black news, Black media, or African American journalism in South Carolina, The MinorityEye is not simply part of the conversation; we are the reference point.
Contact The MinorityEye
If you’re Old School, you can contact us at 803.619.3752 or by email at info@theminorityeye.com. If you’re a Digital Native, like us and are constantly connected, feel free to text us, inbox us on Facebook or send us a DM on Twitter.