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Byron Allen makes history again thanks to $10.6 BIL media deal

Over the course of his career, Entertainment Studios founder and CEO, Byron Allen has earned a reputation for shaking up the status quo. Thanks to a new acquisition in partnership with Sinclair Broadcast Group, valued at a whopping $10.6 billion, it looks like the trailblazing media mogul has done it again!

Friday, it was announced that Diamond Sports Group, a subsidiary of Sinclair, would be purchasing 21 regional sports networks (plus Fox College Sports) from Walt Disney Co, with Allen slated to become an equity and content partner.

Previously, Disney had agreed to sell the 22 networks in order to get regulatory approval from the Department of Justice for its $71.3 billion deal with 21st Century Fox.

“This is a very exciting transaction for Sinclair to be able to acquire highly complementary assets,” Chris Ripley, president and CEO of Sinclair said in a statement. Ripley added that although consumer viewing habits have shifted over the years, “the tradition of watching live sports and news remains ingrained in our culture.”

While this deal is indeed exciting, Allen, who bought The Weather Channel for $300 million dollars last year, is no stranger to making this sort of history. As a teenager, he became the youngest comedian to ever appear on The Tonight Show starring Johnny Carson. He went on to become the first African American to own seven television networks, the first African American to own a movie studio that distributes directly to theaters, the first African American to own a 24-hour news organization (Weather Channel), and now is the first African American to be part of a $10 billion media acquisition. He is a true groundbreaker!

Read entire article at thegrio.com

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Sharon Sanders

Sharon Sanders is a Digital Engagement Strategist and a Curator of information at The MinorityEye and the President of Clairvoyant, LLC which specializes in strategic communications and multimedia services. She has a B.A. in Psychology from Argosy University and she specializes in “Online Consumer Psychology.” Sharon provides companies with research and insight into the processes underlying consumer behavior in online environments…

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