Maddie Hilliard Joins Flock and Rally as Project Coordinator

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(Columbia, SC) – Maddie Hilliard has been hired as a project coordinator at Flock and Rally, the full-service, women-owned communications and marketing agency based in Columbia, South Carolina. Since joining the firm as a full-time employee in mid-December 2020, Hilliard has been working with a variety of clients to create strategic content, plan photo shoots, foster online engagement and more. Read her bio at

“Maddie is sharp, inquisitive and empathetic,” says Merritt McNeely, executive vice president at Flock and Rally. “She expresses her dedication to excellence in every client project she touches, and we are delighted that she has come back to the firm as a full-time member of the team.”

Clients are drawn to the agency for its extensive service offerings, strong relationships, responsiveness, flexibility and high-impact campaigns. With nine full-time staff and a network of contractors, Flock and Rally serves a diverse set of clients in sectors including business, education, nonprofit, government, transportation, tourism, commercial real estate, economic development and technology. The firm celebrated its 10-year anniversary in 2020 and is finalizing the renovation of its Arsenal Hill office building.

“I am overjoyed to be working with this unique team again,” says Hilliard, “Flock and Rally is relentless and thoughtful in the way it provides for its clients and community. I am grateful to be a part of everything that this team does for the Midlands.”

Hilliard first worked with Flock and Rally during her last year at the University of South Carolina. She worked for one semester as an intern and was subsequently hired during the following semester as a part-time team member. During her year with Flock and Rally, Hilliard assisted in managing client social media accounts, creating content, researching social trends, and managing client photo shoots.

After graduating from the University of South Carolina, Hilliard worked as a freelance social media manager. As a freelancer, she advised and managed social media accounts for a variety of different service providers, including an e-commerce store, photographer, barber shop and start-up skin care brand. Hilliard specialized in using organic content and fostering engagement to increase online presence for various brands.

Since starting full time with Flock and Rally, Hilliard has worked with a variety of different clients, such as The COMET and Experience Columbia SC, providing services such as content creation, copywriting, project management, email marketing and photo shoot management.

Hilliard earned a bachelor’s degree in public relations from the University of South Carolina School of Journalism and Mass Communications, where she wrote articles for The Odyssey Online, became a Digital Media Academy fellow and managed social media for a local volleyball organization.  

Flock and Rally is a full-service creative agency that develops new brands, launches major campaigns and manages integrated communications and marketing for clients across the state, and across the United States. The agency is federally certified as a DBE. View the firm’s work, team and more at

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