Marketing & PR

Mogul Marketing Tip: Do you know the difference between Marketing & Advertising

For a small businesses, knowing the difference between Marketing and Advertising can mean the difference between success and failure.

Mogul Marketing is a form of marketing that focuses on market dominance. The primary tactics focus on building a strong brand image and creating market dominance in a specific niche market. (The goal is to become a “big fish in a small pond” also known as a Micro-Mogul)

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Michael Bailey

Michael is the founder and serves as the Chief-Curator of Information for The Minority Eye, South Carolina’s largest minority-owned media outlet. As the leader of the editorial staff, he works as a multimedia journalist, telling the often-overlooked stories of minority communities from across the state and throughout the region. He specializes in producing news stories and personal profiles that share and expound on cultural, social, economic and political experiences of minorities living in South Carolina and beyond. His extensive media, business, and political background have made him a well-respected voice and an often sought-after commentator on issues that impact people of color.

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