(Columbia, SC) — Shaquille O’Neal, the renowned Hall of Fame NBA player turned basketball analyst and pitchman, is set to showcase his DJ skills at the Hidden City Music Festival in Columbia. The event, promoted as “Columbia’s first and only EDM music festival,” will take place on March 30 at the Historic Columbia Speedway in Cayce.
Performing under the stage name “Diesel,” O’Neal, a four-time NBA champion and celebrated center in basketball history, has transcended the court to become a global entertainer. Described by event promoters as having a “larger-than-life personality” and “formidable athleticism,” O’Neal has garnered widespread admiration, boasting one of the most devoted fan bases in both sports and entertainment.
While recognized for his basketball analysis on TNT, O’Neal is also known for endorsing various products, ranging from Papa John’s pizza to The General car insurance, Gold Bond Foot Powder, Icy Hot Extra Strength Pain Relief, and Epson cartridge ink for printers.
The transition from basketball to EDM DJ occurred when O’Neal was introduced to electronic dance music at TomorrowWorld in 2014, where he was exposed to renowned DJs like Steve Aoki and Skrillex. This experience marked a pivotal moment that forever changed his life, leading him to embrace the percussive beats of EDM.
The Hidden City Music Festival promises a unique blend of electronic beats, featuring Shaq alongside other performers like Acraze, Pickup Lines, Name Unknown, Tre Burnett, and Vyce Bloom. General admission tickets are available for $59.99, with VIP options offering skip-the-line entry, premium viewing, a private VIP bar, and VIP bathroom access for $129.99. Parking passes are also on sale for $15 each.
Beyond the music, the festival will feature food trucks, fireworks, and a silent disco where three DJs will play simultaneously under a captivating canopy of lights. As fans anticipate this EDM extravaganza, the Hidden City Music Festival aims to electrify its audience with a stellar lineup and a vibrant atmosphere.