shop-small-saturday

The SC SBDC Encourages You to Support South Carolina’s Locally-Owned Small Businesses by “Shopping Small” on Small Business Saturday, November 25th

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(Columbia SC) – The South Carolina Small Business Development Centers (SC SBDC), the state’s premier provider of business assistance to small business owners and entrepreneurs, urges consumers to champion local businesses on Small Business Saturday, November 25. This day serves as an opportunity to commemorate and endorse the invaluable contributions of small businesses to their communities.

“This year, small businesses need our support as they contend with the ripple effects of the pandemic, the ongoing disruptions to the global supply chain and high levels of inflation,” said SC SBDC State Director Michele Abraham. “Please join us in supporting this annual holiday shopping tradition—just one part of the larger Shop Small Movement that supports small businesses every day and everywhere.”

What is Small Business Saturday?

Small Business Saturday was launched in 2010 to help small businesses recover from the recession. It was an immediate success, leading to the U.S. Senate passing a resolution in 2011 to recognize the first Saturday after Thanksgiving as an annual holiday shopping tradition to call to attention the importance of shopping at the small businesses that serve as the backbone of the American economy and their contributions to local communities.

Small Business Saturday falls within the busiest holiday shopping season of the year. It is designed as a counterpoint to Black Friday and Cyber Monday, which typically favor big box retail stores and large online merchants. Now in its 13th year, the initiative has spread across the country and even abroad, emphasizing the value that small businesses bring to their local communities.

Reasons to Shop Small

Economic benefits – When shopping locally, $68 for every $100 stays in the community, while only $43 stays in the community when shopping non-locally.

Community well-being – Small businesses create jobs for residents, donate money to non-profits, invest in local schools, and so much more.

Personalized service – Many local business owners have a passion for their work and a commitment to their craft that goes far beyond their desire for financial gain. They view their customers as people, not just as sales opportunities. Small businesses are uniquely positioned to develop personal relationships with their customers, which translates to meeting needs and exceeding expectations.

Keep dollars in the local economy – Thriving small businesses help create thriving communities. Many small businesses had to close their doors because of the pandemic. Those businesses that survived need support now more than ever. The support they receive from the community now will help them continue to rebound and thrive.

Environmental sustainability – Shopping locally has significant environmental benefits. Items purchased online must be shipped countless miles in fuel-consuming vehicles before they arrive at your door. A short trip to a local shop is a green alternative for consumers who want to reduce their carbon footprint and overall ecological impact.

Visit @SmallBusinessSaturday to connect with the broader Shop Small community.

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