Tourism Marketing Summit to Offer Insights on AI, SEO, and Branding

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(Lexington, SC) – Marketing professionals, tourism leaders, and business owners looking to stay ahead in the digital space will have an opportunity to gain valuable insights at the 2025 Tourism Marketing Summit, set to take place on February 5 at Harbison Theatre.

Hosted by Capital City/Lake Murray Country, the event is designed to help attendees navigate the evolving world of digital marketing, with a focus on Search Engine Optimization (SEO), Generative Artificial Intelligence (AI), and branding strategies. Industry experts will share practical tools and strategies to help businesses improve their online visibility and adapt to changing trends.

What to Expect

The summit will feature three key sessions led by experienced marketing professionals:

  • “The Good, The Bad, & Real Truth About Marketing” – Samie Worthington, Chief Creative Officer at Emily Revolutionary Marketing Group, will break down branding essentials, common mistakes, and SEO techniques to boost visibility.
  • “The New Frontier of Search Engine Optimization” – Dan Flores, Head of Tourism at Satisfi Labs, will discuss how AI is shaping the future of SEO and what businesses can do to keep up.
  • Industry Leaders Roundtable and Q&A – Moderated by Susan O’Cain, Director of Operations at Capital City/Lake Murray Country, this discussion will highlight emerging trends, challenges, and opportunities in tourism marketing.

Who Should Attend?

The event is geared toward tourism professionals, marketers, small business owners, and anyone looking to enhance their brand’s digital presence. Whether you’re trying to increase website traffic, improve search rankings, or understand how AI is changing marketing, the summit offers actionable insights.

Registration Details

  • Date: February 5, 2025
  • Location: Harbison Theatre, Columbia, S.C.
  • Cost: $25 per attendee (includes lunch)
  • Deadline: January 28, 2025
  • Registration Limit: Three attendees per organization

For more details or to register, visit: lakemurraycountry.com/event/2025-tourism-marketing-summit

This event provides a chance for professionals at all levels to connect, learn, and explore new marketing strategies to help their businesses grow. If you’re interested in staying ahead in digital marketing, this summit could be a worthwhile investment.

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