Politics of Diversity

Why Google Thinks HBCUs Are Not Relevant

By: JL Carter Sr –

At least 147 people think that Google is wrong for allowing a search of “HBCUs are” to automatically yield results for “a joke,” “failing,” “racist” and “not relevant.” There’s even a petition against the search engine conglomerate to have the terms removed from the autocorrect function.

If Google was responsible for anti-HBCU rhetoric in the search universe, it would be the most convenient way for HBCU alums to garner attention and cry foul on how HBCUs have as hard a time finding respect in the virtual sphere as we have in the real world. But Google auto-fill results are only a reflection of the questions and statements that users have often typed into its search parameters.

And so before we petition a company to remove the anti-HBCUs search recommendations that are dictated by billions of global search queries made every second of every day, there are a couple of harsh realities we must face. First, Google can erase the terms, but not the queries of people who wonder why HBCUs are failing, racist, irrelevant and a joke. Second, similar search recommendations come up for Bing and Yahoo!, which makes this particular petition, at best, incomplete, and at worst, distraction from the real issue.

Which brings us to point number three – why spend time trying to convince Google to do what HBCUs have been collectively unable to do for the past 30 years – to limit and eliminate a narrative of futility and irrelevance for Black America, and America at large?

HBCUs are not relevant because the people they serve find them to be irrelevant. More Black students would rather attend online and predominantly white schools than HBCUs. For every Black student at a predominantly white school who tweets about racial isolation and inequity at their school, seemingly, there are at least 10 Black students at HBCUs tweeting and posting about the food they don’t like, the housing they don’t like, the ratchetness of fellow students, the rules they don’t like, and the communities they don’t like at and surrounding their schools.

Don’t think for a second that racist white people are sitting around driving the search results of HBCUs – because the only time they are thinking about HBCUs is when they feel like Black colleges, or Black students specifically, are infringing upon their resources. Or, when HBCUs offer an opportunity for their own dismantling with headlines of inept leadership, crime, or woeful academic underperformance.

To read this article in its entirety visit: http: HBCUdigest.com

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Michael Bailey

Michael Bailey is the Chief Curator of Information at The MinorityEye a nationally recognized news blog that focuses on news, events and issues relevant minority communities. He is also an Integrated Marketing Communication Specialist at TME Media Group. His firm provides consulting and training services to non-traditional entrepreneurs as well as corporate, state and local agencies on how to develop integrated marketing strategies that connect with minority consumers.

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