A’Ja Wilson becomes the first female athlete to sign a Ruffles endorsement deal

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(Columbia, SC) – Former South Carolina Gamecock and WNBA star A’Ja Wilson has signed a landmark endorsement deal with Ruffels, snack brand. 

The 2020 WNBA Most Valuable Player is now the first female athlete to sign with Ruffles.

“Dream come true for a snackaholic,” Wilson tweeted on Monday.

Along with the announcement, Ruffles released a new product called “Ruffles Ridge Twists” and a signature flavor by Wilson, called, Smoky BBQ.

“I grew up eating Ruffles so it’s a dream come true to join the family of Chip Deal athletes and have my own signature flavor that’s inspired by my Southern roots,”

A’Ja Wilson

Gamecocks head coach Dawn Staley,  went to Twitter to express her excitement.

“This is a narrative that speaks to me…good looking @Ruffles! Ayyyee yooo MVP @_ajawilson22 ruffle me up!!” Staley tweeted .

A Hopkins, South Carolina native, 

During her tenure at the University of South Carolina, Wilson led the Gamecocks to their first NCAA Women’s Basketball Championship. In 2018, she became the all-time leading scorer in the history of South Carolina’s women’s basketball program by winning a record third straight SEC Player of the Year award.

In the 2018 WNBA draft, Wilson was selected by the Las Vegas Aces as the top pick.

Frito-Lay officials do not have an official release date, but said the chips are expected to hit store shelves within the next few weeks.

Michael Bailey is the founder of The MinorityEye and serves as the Chief-Curator of Information. He leads the editorial staff and works as a multimedia journalist who specializes in producing news stories and personal profiles that highlight the cultural, social, economic, and political experiences of minorities living in South Carolina and beyond. His extensive media, business, and political background has made him a well-respected voice and an often sought-after commentator on issues impacting people of color.

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