Nielsen estimates that Black shoppers spend more than $1.2 trillion annually and, in the wake of recent events that have rocked the nation, these shoppers are thinking twice about where they spend those dollars. More importantly, individuals and organizations from across the state have been asking themselves how they can help support South Carolina’s minority business owners and how they can better engage Black consumers.
The Allies Network was founded to serve that purpose. The Network gives these entities an opportunity to serve as advisors, advertisers and sponsors for Minority Business Enterprises (MBEs) as these small businesses strive to strengthen their roots in the community.
The Allies Network empowers brands to take definitive action in the effort to end racism and social inequality by helping racial minorities in their pursuit of economic equality. In doing so, allies are also able to position themselves with minority consumers as a business that they can be confident in spending their money with.
