Super Bowl LVII to feature Chicana Artist “La Morena”

Chicana artist Lucinda “La Morena” Hinojos will lead a design crew to create a 9,500-foot mural in Phoenix during Super Bowl weekend

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Lucinda “La Morena” Hinojos

The majestic serenity of Chicana muralist Lucinda “La Morena” Hinojo will be on full display in her hometown of Phoenix during Super Bowl Week.

The NFL announced Hinojos as the marquee artist during Super Bowl LVII, which is scheduled for February 10 at State Farm Stadium in Phoenix. La Morena is the first Chicana artist to work with the NFL on official Super Bowl theme art.

Her centerpiece work has already been unveiled: a radiant burst of symbolism—the White Tank Mountains, Azteca dancers, fireworks and humming birds—all surrounding the proud Vince Lombardi trophy, itself center grounded with nopals on each side.

La Morena’s design will be displayed on all official Super Bowl tickets. It will also feature prominently on displays and signage throughout the state of Arizona as the Big Game draws near.

Hinojos said the significance of this moment is not lost on her. Being a native of Phoenix with children of her own who play football, the honor is deeply personal.

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